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US: Amazon aggressively lowers pricing on Star Shower home laser projectors

The Star Shower is a laser device intended for homeowners, that projects red and green dots or “stars” of light. It is marketed for instant home decorating at holidays, especially Christmas. Since it was introduced in 2015 by Telebrands, there have been warnings from the Federal Aviation Administration to avoid aiming the lights into the sky. In a few incidents, pilots reported seeing or being distracted by the laser beams, and authorities went to homeowners asking them to re-aim or stop using the laser lights outdoors.

A December 14 2016 article in the Wall Street Journal describes a price war between sellers of the updated Star Shower Motion, which adds movement to the laser dots.

The list price from Telebrands was $49.99. It appears they lowered the price to around $35, then Amazon and other retailers lowered their prices to $31-33. The wholesale price of the Star Shower Motion is around $30, meaning that Amazon is barely making money on selling this laser projector.

For consumers this may be good news. However, Telebrands is watching a major distributor undercut its own pricing. And, the lower prices are putting more laser projectors in the hands of consumers.

From the Wall Street Journal (subscription required). Summary at Consumerist. LaserPointerSafety has run previous stories about he Star Shower, since they first became popular in 2015. Click for stories about aviation incidents and for general stories about the lights and their potential hazards.